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Why SERIOUS?
Chris, Cemal, Richard and Martin, our founding team, have eight children between them and were becoming increasingly concerned about climate change and the world their children would inherit when they reached adulthood. They wanted to do something th
What is regular toilet paper made of?
Most toilet roll used in the UK is made from virgin pulp. That is basically trees that have grown for over 20 years being cut down to make toilet roll. Over one million trees are cut down every day for toilet roll across the world. We think this is o
What are Serious Tissues made of?
Serious Tissues are made from recycled paper (also known as post-consumer waste) - no trees are harmed in the making of this product. We use recycled paper - from newspapers, cereal boxes, etc. - instead of bamboo because the carbon footprint is smal
Why is it recycled rather than bamboo?
We make our product from recycled paper (post-consumer waste), providing a circular solution and ensuring that paper used in people’s home and office goes on to have another use. The National Resource Defence Council (NRDC), in their Issue with Tissu