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Why is it recycled rather than bamboo?Updated a year ago

We make our product from recycled paper (post-consumer waste), providing a circular solution and ensuring that paper used in people’s home and office goes on to have another use. 


The National Resource Defence Council (NRDC), in their Issue with Tissue Report, states that recycled paper has a lower environmental footprint than bamboo. 


That's because bamboo — wonderfully resilient, self-growing, and low-maintenance as it is — is too often planted on recently deforested land, it doesn't promote biodiversity in the way hardwood does, and because it's most often imported from China, the bamboo capital of the world. This means it needs to be shipped 20,000km to reach the UK. 


While the FSC does have a bamboo-centric certification meant to ensure sustainable practices, the legitimacy and effectiveness of said certification has received criticism because bamboo is a grass rather than a tree. 


Bamboo production, like the production of many alternative fibre plants, often lacks robust supply chain monitoring.


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