Why SERIOUS?Updated a year ago

Chris, Cemal, Richard and Martin, our founding team, have eight children between them and were becoming increasingly concerned about climate change and the world their children would inherit when they reached adulthood. They wanted to do something that would make a positive difference and Serious was born. A company that sets out to create products with a minimum footprint and maximum positive impact. 

We created the UK’s most sustainable toilet roll. UK made (rather than shipped from China) from recycled paper and plastic free. We also make a positive impact by planting trees with every sale and since launch we have planted over 1m trees which you can see on our tree planting dashboard.