How does Serious Laundry remove ocean plastic?Updated a year ago

The health of our oceans is vital to the health of our planet. For the past 200 years, oceans have absorbed up to 40% of co2 produced by human activity but early signs are showing the rise of micro-plastics in our seas is disrupting their capacity to act as a natural carbon sink. Plastic is entering our seas at an alarming rate and if the current trend continues, they could contain more plastic than fish by 2050.

That's why we're working to cut off the flow of plastic into the ocean.

For every pack of serious laundry we sell, we recover 1kg of ocean-bound plastic. That’s the equivalent of fifty 500ml plastic bottles or 500 crisp packets.

Ocean-bound plastic is defined as the collection of plastic waste in a 50km radius from the coastline (as defined in the verra plastic standards) that would otherwise not have been collected and would most likely end up in the ocean. Essentially it is an intervention to divert this plastic safely away from oceans before it has a chance to leak into it.

Recovery is currently managed by our partner, repurpose global, and more information will be available soon on our plastics page.