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Our Impact

What are the benefits of tree planting?

Trees capture carbon from the atmosphere and lock it away for as long as that tree is in the ground. Reforestation also helps in many other ways including restoration of ecosystems for wildlife, reducing erosion, capturing water in the soil to fight

What kind of trees do you plant?

With the help of our expert partners we plant native species, helping restore ecosystems and protecting them for the future. Our tree planting experts and the local communities work to look after the trees planted so they survive and continue to have

Where do you plant trees?

You can find more information on our tree planting dashboard. Our current tree planting partner globally is Veritree. Serious Tissues has partnered with different associations, helping run tree planting projects all around the world including Eden Re

Are you carbon neutral?

Our product has a low carbon footprint because it is UK made, in a factory using renewable energy from recycled paper sourced in the UK. We also have an extensive tree planting programme that captures a lot of carbon and this will increase as these t

How does Serious Laundry remove ocean plastic?

The health of our oceans is vital to the health of our planet. For the past 200 years, oceans have absorbed up to 40% of co2 produced by human activity but early signs are showing the rise of micro-plastics in our seas is disrupting their capacity to

What is your impact model?

We’ve doubled down on one of our founding principles: eco-friendly choices shouldn’t cost the earth, or your wallet. With this in mind, we’ve adopted a broader and more strategic approach to environmental impact. We’re making a bigger, more measurabl